by admin | Jun 1, 2019 | Off the Cuff
So, what happened with the nightmare logo client from the last blog? Well, I didn’t really know the answer to that until today. A telling point, however, is the fact that we hadn’t included his projects in our traffic planning session yesterday! So, as my old sergeant...
by admin | Sep 5, 2018 | Branding, Logos
Logos vs. Branding Let’s get the main point out straight away. Getting a logo is not the same thing as developing a brand. I wish it were that easy. For years, I’ve been explaining this concept to potential clients who, for one reason or another, decided that their...
by admin | Nov 21, 2017 | Branding
The Great Branding Disaster I originally titled this “The Great Logo Disaster” because that is how the story started. However, as the story unfolded (unraveled?) it became clear that the logo was only the starting point for a line of mistakes that ultimately might be...
by admin | Aug 9, 2017 | Logos
Logos are dead. It seems this is the required topic for a logo blog. Not that there are all that many REAL logo blogs—most seem to be hung out there as a way to promote ONE site or ONE designer. But, the few that I’ve read that are REAL logo design blogs seem to...
