Logo Renovation – Is it a disaster?

Are you looking at a logo renovation disaster? Every now and again, an old identity element needs a facelift. Sometimes, companies feel their logos are getting worn out and old-looking, like a beat up sofa. At such times, they order a new logo to spruce up the company...

The Nightmare Logo Client – Part 2

So, what happened with the nightmare logo client from the last blog? Well, I didn’t really know the answer to that until today. A telling point, however, is the fact that we hadn’t included his projects in our traffic planning session yesterday! So, as my old sergeant...

The Nightmare Logo Client: It worked back in the ‘80s…

As a logo developer, it is a rarity to run into a client who just can’t accept ANY new logo design. We have one. At those times, I always question myself…Is it me? Am I any GOOD at this anymore or is this just another one of those nightmare logo clients? I don’t...
Split identity – Logo Elements and Words

Split identity – Logo Elements and Words

There are several schools of thought with logos and identity work. One school says you should only use your logo in its whole, pure and complete format. That means never dropping it into the background of a design, screened back. No cutting it in half to use it as a...