by admin | May 22, 2020 | Logos
Professional logo vs. Homemade Soup and chocolate chip cookies are best made at home. Logos are not. Your company logo is often the first element of your business that prospective customers see. As they say, you never get a second chance to make a first impression....
by admin | Sep 5, 2018 | Branding, Logos
Logos vs. Branding Let’s get the main point out straight away. Getting a logo is not the same thing as developing a brand. I wish it were that easy. For years, I’ve been explaining this concept to potential clients who, for one reason or another, decided that their...
by admin | Sep 4, 2018 | Color, Logos
Does Color Matter in a Logo? Of course color matters. No one would even begin to suggest it doesn’t. Color is an integral part of any graphic design project, and most particularly logos and identity work. For example, this is how a logo design meeting often...
by admin | Oct 25, 2017 | Identity
To B or not to B I just had a call from a long-time client. He has been with us for a few years, knows our philosophies on brand development, and is a former Fortune 100 sales manager. All of that makes his call even less explicable. In short, he should know better...
