Blast off to identity

When you think of a product or business launch, you don’t usually think of an actual launch. But, sometimes that is exactly what you might have… We have a client who wanted a strong logo for his sports program. The name is Ballistic Lacrosse. Great name....

The Great Branding Disaster

The Great Logo Disaster I originally titled this “The Great Logo Disaster” because that is how the story started. However, as the story unfolded (unravelled?) it became clear that the logo was only the starting point for a line of mistakes that ultimately might be...