by admin | May 22, 2020 | Logos
Professional logo vs. Homemade Soup and chocolate chip cookies are best made at home. Logos are not. Your company logo is often the first element of your business that prospective customers see. As they say, you never get a second chance to make a first impression....
by admin | Dec 18, 2019 | Redesign
Every now and again, an old identity element needs a facelift. Sometimes, companies feel their logos are getting worn out and old-looking, like a beat up sofa. At such times, they order a new logo to spruce up the company look and feel. Sometimes, it’s...
by admin | Jun 1, 2019 | Off the Cuff
So, what happened with the nightmare client from the last blog? Well, I didn’t really know the answer to that until today. A telling point, however, is the fact that we hadn’t included his projects in our traffic planning session yesterday! So, as my old sergeant used...
by admin | May 14, 2019 | Logos
As a logo developer, it is a rarity to run into a client who just can’t accept ANY new logo design. We have one. At those times, I always question myself…Is it me? Am I any GOOD at this anymore? I don’t look at it as self-doubt. I think of it as self-assessment....
by admin | Mar 19, 2019 | Identity
There are several schools of thought with logos and identity work. One school says you should only use your logo in its whole, pure and complete format. That means never dropping it into the background of a design, screened back. No cutting it in half to use it as a...
