Split identity

Split identity

There are several schools of thought with logos and identity work. One school says you should only use your logo in its whole, pure and complete format. That means never dropping it into the background of a design, screened back. No cutting it in half to use it as a...

The Nightmare Client

So, what happened with the nightmare client from the last blog? Well, I didn’t really know the answer to that until today. A telling point, however, is the fact that we hadn’t included his projects in our traffic planning session yesterday! So, as my old sergeant used...

…it worked back in the ‘80s…

As a logo developer, it is a rarity to run into a client who just can’t accept ANY new logo design. We have one. At those times, I always question myself…Is it me? Am I any GOOD at this anymore? I don’t look at it as self-doubt. I think of it as self-assessment....