Split identity

There are several schools of thought with logos and identity work. One school says you should only use your logo in its whole, pure and complete format. That means never dropping it into the background of a design, screened back. No cutting it in half to use it as a...

…it worked back in the ‘80s…

As a logo developer, it is a rarity to run into a client who just can’t accept ANY new logo design. We have one. At those times, I always question myself…Is it me? Am I any GOOD at this anymore?  I don’t look at it as self-doubt. I think of it as...

The Nightmare Client

So, what happened with the nightmare client from the last blog? Well, I didn’t really know the answer to that until today. A telling point, however, is the fact that we hadn’t included his projects in our traffic planning session yesterday! So, as my old sergeant used...

Renovation disaster

Every now and again, an old identity element needs a facelift. Sometimes, companies feel their logos are getting worn out and old-looking, like a beat up sofa. At such times, they order a new logo to spruce up the company look and feel. Sometimes, it’s...

The logo is dead. Long live the logo!

Logos are dead. It seems this is the required topic for a logo blog. Not that there are all that many REAL logo blogs—most seem to be hung out there as a way to promote ONE site or ONE designer. But, the few that I’ve read that are REAL logo design blogs seem to...

The Great Branding Disaster

I originally titled this “The Great Logo Disaster” because that is how the story started. However, as the story unfolded (unravelled?) it became clear that the logo was only the starting point for a line of mistakes that ultimately might be costly. We are working on a...

Blast off to identity

When you think of a product or business launch, you don’t usually think of an actual launch. But, sometimes that is exactly what you might have… We have a client who wanted a strong logo for his sports program. The name is Ballistic Lacrosse. Great name....