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Identity Packages

Split identity

There are several schools of thought with logos and identity work. One school says you should only use your logo in its whole, pure and complete...

Renovation disaster

Every now and again, an old identity element needs a facelift. Sometimes, companies feel their logos are getting worn out and old-looking, like a...

The logo is dead. Long live the logo!

Logos are dead. It seems this is the required topic for a logo blog. Not that there are all that many REAL logo blogs—most seem to be hung out there...

Why A Professional Logo

Professional logo vs. Homemade Soup and chocolate chip cookies are best made at home. Logos are not. Your company logo is often the first element of...

Blast off to identity

When you think of a product or business launch, you don't usually think of an actual launch. But, sometimes that is exactly what you might have......

The Great Branding Disaster

The Great Logo Disaster I originally titled this “The Great Logo Disaster” because that is how the story started. However, as the story unfolded...

Does color matter in a logo?

Does Color Matter in a Logo? Of course color matters. No one would even begin to suggest it doesn't. Color is an integral part of any graphic design...

…it worked back in the ‘80s…

As a logo developer, it is a rarity to run into a client who just can’t accept ANY new logo design. We have one. At those times, I always question...

Logo vs Brand

Logos vs. Branding Let’s get the main point out straight away. Getting a logo is not the same thing as developing a brand. I wish it were that easy....

Identity crisis

To B or not to B I just had a call from a long-time client. He has been with us for a few years, knows our philosophies on brand development, and is...

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